SOLUTIONS
How can your Sportswear brand reach the right audience and stand out?
Adlook’s unique proprietary targeting, that includes our Prime Audience and Deep Context solutions, is powered by Deep Learning algorithms and best-in-class creatives. The result?
More accuracy in targeting your audiences, and more attention. And if you can increase attention, you can stand out and increase sales. This is how.
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BE OUTSTANDING
…with unique targeting
Your digital campaigns, based on socio-demographic targeting lets you precisely target your audiences and max out ROAS, right?
Wrong.
Our recent research reveals that socio-demographic targeting is broken. In fact, when young, under 34, audiences were targeted, almost one-third turned out to be eligible for much older segments, even in segments for over 55 year-olds. This means that almost 30% of your marketing budget is wasted!
So how can your brand truly reach the right audience and stand out? Adlook deploys ID-less, contextual targeting—a more effective strategy for building relevant audiences that are receptive right now, in this exact moment, without over-reliance on data that can often misidentify real-time interest.
BE OUTSTANDING
…and drive real ROAS
Don’t just be seen, drive real business outcomes. Emotional buy-in to your brand equates to boosted revenue.
We turn non-obvious data nuances into measurable results, distilling the complexity of consumer behavior into actionable insights for ads that drive attention and sales.
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DISCOVER
How Adlook helped a leading outdoor apparel brand reach new heights
The client’s agency partnered with Adlook DSP to leverage next-gen targeting solutions—such as pre-bid Contextual, Privacy Sandbox, and Prime Audience Content GPT, to deliver performance at scale without relying on cookies for targeting.
Adlook deployed a full-funnel campaign where driving a combination of upper, mid, and lower funnel objectives were equally important for the successful execution of the campaign.
We were challenged to
Key outcomes
The campaign leveraged Adlook’s cookieless targeting suite and deep learning algorithm to drive superior performance across the funnel:
+121%
Incremental Conversion Rate vs. Organic Traffic
Users who visited the site via the campaign converted at a rate 121% higher than those coming from organic sources.
To Run Without Cookies Using PAAPI
The campaign was the first in its category to adopt cookieless targeting with the Protected Audience API (PAAPI), setting a precedent for privacy-first digital advertising.
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BE OUTSTANDING
…and reach new audiences
Pinpoint and onboard new, younger Sportswear audiences to your brand with perfectly timed messaging.
Kickstart life-long connections with a future customer-base, ready to cherish, and invest in, your brand. We use Adelaide and Lumen’s attention metrics combined with our Deep Learning technology—a potent tool for measuring, optimizing, and purchasing attention.
CREATIVES
Stand out
with stunning creatives
Our wide portfolio of innovative ad types are best-in-class and are designed specifically to keep your brand front and centre. Whether your audience prefers Desktop, Mobile, TV, or Console, with our optimized creative formats and unified brand messaging, we ensure they receive a seamless experience.
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EXPLORE
Case studies
—our outstanding results
Read how Adlook’s solutions have delivered efficiency and growth for some of the best-known brands in the world.
Sweet success: how Snickers dominated the Easter season amidst fierce competition
Beating benchmarks across the funnel with future-proof solutions
Boosting Performance: The Success of Danone YoPRO’s Targeted Campaign in Poland